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Fed to monitor social media

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1 Fed to monitor social media on Wed Sep 28, 2011 2:09 pm



Intent Due: 9/23/2011 3:00 PM EDT
Fax: Open: 9/16/2011 9:50 AM EDT
Response Due: 9/28/2011 3:00 PM EDT

Sentiment Analysis And Social Media Monitoring Solution

Request for Proposal (Event-6994)

B. Background & Scope

B1. (Instruction)
I. Introduction

Social media platforms are changing the way organizations are communicating to the public Conversations are happening all the time and everywhere. There is need for the Communications Group to be timely and proactively aware of the reactions and opinions expressed by the general public as it relates to the Federal Reserve and its actions on a variety of subjects.

B2. (Instruction)
II. Social Listening Platforms

Social media listening platforms are solutions that gather data from various social media outlets and news sources. They monitor billions of conversations and generate text analytics based on predefined criteria. They can also determine the sentiment of a speaker or writer with respect to some topic or document. The information gathered can guide the organizations public relations group in assessing the effectiveness of
communication strategies.

Here are some of the services it can offer:

o Track reach and spread of your messages and press releases
o Handle crisis situations
o Continuously monitor conversations
o Identify and reach out to key bloggers and influencers
o Spot emerging trends, discussions themes and topics

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